Tag one launch across three channels

Suppose you send people to a registration section for a new release. The destination already has an edition parameter and a fragment.

https://example.com/news?edition=fall#register

Keep one campaign name

Use fall-launch as the campaign name in every link. UTM values are case-sensitive, so Fall-Launch can produce a separate label in reporting.

Change source and medium by channel

• Newsletter: source newsletter, medium email, content lead-story.
• LinkedIn: source linkedin, medium social, content launch-post.
• Partner publication: source partner-digest, medium referral, content sidebar.

https://example.com/news?edition=fall&utm_source=newsletter&utm_medium=email&utm_campaign=fall-launch&utm_content=lead-story#register

Check the link before publishing

The edition parameter still appears in the query. The fragment stays at the end. Preview the published destination to confirm it loads and that your analytics setup records the expected source and medium.

Build these links in LetsLink →

See the Google Analytics campaign URL guide for the full parameter list.